Session 7 - The qualitative aspects

THE AFFINITY INDEX AS A MEASURE OF CONTACT QUALITY


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MEASURING QUALITATIVE ASPECTS


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VALS (VALUES AND LIFESTYLES SEGMENTATION)


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THE USE OF SCALES IN PSYCHE 1982


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LIFE STYLES OF AMERICAN WOMEN AND THEIR RELATIONSHIP TO MAGAZINE READING


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POSITIONING PRINT MEDIA WITHIN A NATIONAL TYPOLOGY


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WHAT TO DO ABOUT READING QUALITY?


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THE VALIDITY OF INTENSITY QUESTIONS


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PLACES OF READING


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MPX – A STUDY OF MAGAZINE PAGE EXPOSURE


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