Session 3 - Validity: concepts and experimentation

Validity? What is it?


Symposium: ,
Authors:
Organisations:
Topics:
Continue

Checking the validity of readership measures


Symposium: ,
Authors:
Organisations:
Topics:
Continue

Programme journals – a validation study


Symposium: ,
Authors:
Organisations:
Topics:
Continue

Recent reading and recogniton experiments for sunday newspapers and their supplements


Symposium: ,
Authors: ,
Organisations:
Topics:
Continue

New approach to readership surveys – the media scanner


Symposium: ,
Authors: ,
Organisations: ,
Topics: ,
Continue

DEVELOPING A MAGAZINE READERSHIP VALIDATING TECHNIQUE


Symposium: ,
Authors: ,
Organisations: ,
Topics: ,
Continue

THE AUDIENCE LEVELS PRODUCED BY THE “CLAIMED FIRST TIME READING” METHOD


Symposium: ,
Authors: ,
Organisations: ,
Topics: ,
Continue