1983: Montreal

Checking the validity of readership measures


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Programme journals – a validation study


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Recent reading and recogniton experiments for sunday newspapers and their supplements


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New approach to readership surveys – the media scanner


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DEVELOPING A MAGAZINE READERSHIP VALIDATING TECHNIQUE


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THE AUDIENCE LEVELS PRODUCED BY THE “CLAIMED FIRST TIME READING” METHOD


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Magazine readership and its measurement in 1983


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From far-fetched ideal to pratical usefulness: towards a better definition of readership


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The formulation of readership survey objectives


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How copies produce audience: the dynamic model


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