1983: Montreal

THE MODELLING OF READERSHIP BEHAVIOUR


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A COMPARISON OF REACH AND FREQUENCY ESTIMATES: SINGLE VERSUS DUAL INTERVIEW APPR


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THE AG.MA MODEL


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MAKING THE MOST OF MEDIA ANALYSES


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CLUSTERING TECHNIQUES


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AN APPROACH TO A MAGAZINE AUDIENCE PREDICTION MODEL


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AN IMPROVED METHOD OF ESTIMATING CUMULATIVE READERSHIP


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INTERNATIONAL DATA BASE QUALITY CO NTROL AND REPORTING STANDARDS : GOALS FOR THE ’80s


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THE AFFINITY INDEX AS A MEASURE OF CONTACT QUALITY


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MEASURING QUALITATIVE ASPECTS


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