1983: Montreal

HOW ARE WE DOING? THE SYMPOSIUM AS CONTINUUM


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HOW ARE WE DOING? AN ADVERTISER’S VIEWPOINT


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HOW ARE WE DOING? AN AGENCY VIEWPOINT


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HOW ARE WE DOING? A PUBLISHER’S VIEWPOINT


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MANAGEMENT USES OF SYNDICATED MAGAZINE AUDIENCE RESEARCH


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APPLES AND READERSHIP – FOR PUBLISHERS


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EDITORIAL RESEARCH ON A SYNDICATED BASIS


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ADIMPACT: A MULTI-MEDIA AD EFFECTIVENESS MEASUREMENT METHOD


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PRESS VERSUS TV: READERS ARE BETTER CONSUMERS THAN ARE TV VIEWERS


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HOW PEOPLE ARE INVOLVED IN TV AND MAGAZINE ADVERTISING


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