Session 2 - Alternative techniques and the problems of validation

The ARF comparability study


Symposium: ,


Topics: ,
Continue

Evaluating alternative questioning procedures for estimating audiences


Symposium: ,



Continue

Validating the recency and through-the-book techniques


Symposium: ,
Authors: ,
Organisations:
Topics: ,
Continue

The ARF comparability study


Symposium: ,
Authors:
Organisations:
Topics: ,
Continue

Evaluating alternative questioning procedures for estimating audiences


Symposium: ,
Authors:
Organisations:
Topics:
Continue

A comparison of recency average issue readership with recognition levels in the medical press


Symposium: ,
Authors:
Organisations:
Topics:
Continue

Why not more use of recognition?


Symposium: ,
Authors:
Organisations:
Topics:
Continue

A study of overclaiming readership using a recent reading technique


Symposium: ,
Authors:
Organisations:
Topics:
Continue

A possible link between readership and circulation


Symposium: ,
Authors:
Organisations:
Topics: , ,
Continue

Circulation and readership: tried analysis


Symposium: ,
Authors:
Organisations:
Topics:
Continue