Session 1 - Current Practices across the world

Magazine audience measurement in the United States – a brief history and review of current methods


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Current media research techniques in West Germany – the MA method


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Multi-media research in the Netherlands


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Current practices in Finland


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Syndicated readership research in France


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Media research in the Republic of Ireland


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The funding system of the south african advertsing research foundation


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How South African methodology differs


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The readership survey of the Italian periodical press


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