1981: New Orleans

Focusing on the consumer


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Simulating readership data surveys in Great Britain – a review of current practices


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Ascription in magazine audience research


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The use of the gamma model to estimate magazine issue accumulation


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A multi-national reach and frequency comparison


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A user view of coverage build-up, ultimate reach and model differences


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Mathematics – were my early schooldays wasted?


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Respondent probability models – a fatal flaw?


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A reader is a reader – or is she?


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The value of media exposures


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