1981: New Orleans

Media research: a publisher’s expectations


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A suggestion from India


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The way ahead – a British view


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The way ahead – An american view


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Reading and ‘readership’ – can the correlation be improved?


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What the agency and the advertiser want


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Measuring the multiplier effect of print and tv – the indian experience


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From product usage data to a description of the readers in lifestyle terms


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Qualitative data on readership: psychographics as a marketing and media planning tool


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Making international comparisons


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