Survey more titles: shortening the interview

The AEPM Survey studies magazines readership in France. Fieldwork is face to face at respondent’s home. Every year since
1999, we interview 20,000 people using CAPI Double Screen, a system involving one computer for the interviewer and another
for the interviewee. The display of the second screen is piloted by the interviewer’s CAPI, providing respondents with
synchronised visual aids such as magazine logos, response scales, and so on. The questionnaire starts in the normal way with a filter question on past 12 month readership. The question is asked title by title and the magazines logos appear on the interviewee’s screen one by one.

 

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