A traditional, old â€“fashioned and un-surprised tabloid decides to change, and circulation explodes. Advertisers are in-line to buy
Changes in readers profile
Three periods are analysed:
â€¢ Until 1999, the conditions for the relaunch: a review of the socio-economic conditions and political and values environment together with the print industry evolution and threats.
â€¢ 2000-2003, the relaunch and its success: the decision to listen to “the people” and a new metrics were set up
â€¢ 2004-2005, is the relaunch sustainable in the long-term? How to keep the pace of change by choosing the right variables.
Symposium: 2005: Prague, Session 7 - The Business of Publishing
Authors: Rozas, Juan Carlos, Selman, Elias
Organisations: KMR Group
Topics: Newspaper Measurement