Readership panel: we did it! – history & results of a huge challenge

On several occasions the research community has had the opportunity to discuss the advantages and disadvantages inherent to the various alternative methodologies available to measure magazine readership. The “Recent Reading� model has become the international standard for such study mainly because, from a more pragmatic point of view, it bears the best price/value relation to meet the market’s demands.
Yet, researchers systematically indicate the continuous panel with individual readership records as a solid and, theoretically, more adequate alternative to face the challenge represented by measuring this increasingly dynamic and fragmented behavior.

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