“Readers-per-copy”: understanding and driving reader choice

This is not intended as a political document, despite its intention to debunk the myth of a sacrosanct relationship between “readership� and “circulation�, and despite its origin being Roy Morgan Research. It is intended to explore the real issues underlying the “readers-per-copy� debate. For those with a political bent, we encourage you to read the paper from a scientific research perspective first, and save the political considerations for a second reading.

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