This paper presents preliminary results from a proof of concept test of a single-source National Marketing Panel that uses Arbitronâ€™s Portable People Meter. The panel collects media audiences, marketing information and retail store traffic from a single sample. This paper will share the methodology and basic findings from the print portion of the panel as well as explore some of the early types of analysis possible using this database.
Symposium: 2003: Cambridge, Massachusetts, Session 7 - Air Alternatives
Authors: Wood, Leslie
Organisations: Leslie Wood Research Inc.
Topics: Data Collection, Inter-media Comparison, Readers-per-copy(RPC)