The Douglas/Jones Group

TV guide audience deconstruction and reconstruction


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To prototype or not to prototype, that is the question – can usa guidelines be embraced worldwide


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Audit bureau of circulations – audit program for newspaper readership studies, conducted by telephone


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How long can response rates go?


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Public place data and how to use it for audience management


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Frequency of reading for aia: under researched?


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Electronic measurement of print – it is 1995. where is it?


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To mathematically manipulate or to make an accountable judgement? that is the question….while waiting for the wearable passive intermedia meter


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SOME BACKGROUND AND COMMENTS ON FCB’S UMPIRE AND PROTOTYPING ETC. IN THE USA UMPIRE: UNMEASURED MAGAZINE PROFILE-DISTANCE METHOD


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AN UPDATE ON ELECTRONIC MAGAZINE AUDIENE ESTIMATES


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