Telmar

Causal Analytics for Media Planning


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Regional Newspaper Readership and Integrated Website Audience Data


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Measuring the brand audience for regional newspapers (print & on-line)


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Data integration: validating telmar’s multibasing technique


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Multibasing sm – data integration without regression to the mean


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Audience accumulation and the link with print advertising effectiveness


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VALIDATING A.I.R. LEVELS BY CIRCULATION AND SOURCE OF COPY DATA


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LINGUA FRANCA: YOU MUST BE JOKING


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VOX POPULI – THE NEEDS OF NRS USERS


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TAKING ACCOUNT OF THE TIME FACTOR


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