Starcom Worldwide

Measuring the Impact of Engaging Experiences


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Experience planning through human emotions


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Are You Experienced? The Development of an engagement based planning approach in print


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Now you see me, now you don’t! does ad positioning matter?


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The fastest draw in the west? tv or print advertising


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Preference for genre of publications as a determinant of category consumption


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The case of the disappearing reader – print in the new media space


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Every one is watching you do it! auditing and examining magazine research as executed in the united states. a summary for combined abc/mrc papers


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Audit bureau of circulations – audit program for newspaper readership studies, conducted by telephone


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