Starcom Media Vest Group

Measuring the Impact of Engaging Experiences


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Swimming Upstream: Reinventing Research on Tablets


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What’s new for news


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The alliance for magazine accountablility: a new performance based approach to magazine activation and accountability


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Magazines & Media Mix Models: Prescription for Success


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Valuing Print Brands, SMG IntenTrack


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Evaluating tv and print sales effect


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Measuring magazine reading via the internet: testing the effect of number of titles and other questionnaire desgn issues


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Will tomorrow’s adult reject print media altogether?


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