Simmons Market Research Bureau

President Trump and the American Consumer


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Moving Beyond Demos – Predictive Consumer Insights


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Measurement Science links research methods and technology


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Temporal and antecedent patterns in magazine and newspaper reading


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Improving the product booklet raising co-operation step-by-step


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Alternative approaches to collecting quality of reading data


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Benchmarking : from theory to practice


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Benchmarking readership levels in the new study of media and markets to the survey of american readership


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The interviewer effect on readership levels


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A funny thing happened to “through the book”!


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