Scarborough Research Corporation

Reaching the Cell Phone Only Population


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Measuring newspapers as media brands


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Consumer opinions of on-line newspaper brands


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Fusing local market newspaper audiences


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Consumer Newspaper Choice in Markets with Free Print Options: Are Free Daily Newspapers Competition or Opportunity for Traditional Paid Products?


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Newspaper Readership: Further Investigation on Questionnaire Wording Related to Internet-published Newspapers and its Impact on Newspaper Audience Estimates


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Making response rates job #1


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How question wording impacts newspapers estimates: traditional vs. online


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The internet as a medium


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Print and multi-media optimization: an evolutionary approach


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