Roy Morgan International

Advertising-adverteasing-advertiring? what sort of roi can you expect from print advertising … unless your ad performs?


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“Readers-per-copy”: understanding and driving reader choice


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Reading: looking into – logging onto


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A new method to measure media casualness for magazines and newspapers


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Pragmatic readership measures for the future


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Factors contributing to changes in readers per copy


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THE IDEAL AND UNTIL THE IDEAL SURVEY


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DEVELOPING AND VALIDATING A MEASUREMENT OF “FIRST READING”


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How a compositive method has overcome telescoping, prestige and replication in readership research


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