Mediamark Research Inc

A new paradigm for measuring engagement


Symposium: ,
Authors:
Organisations:
Topics: , ,
Continue

Internet site measurement developments and print


Symposium: ,
Authors: ,
Organisations: ,
Topics:
Continue

Media consumption pathways in an evolving


Symposium: ,
Authors: ,
Organisations: ,
Topics: ,
Continue

Measuring issue specific audiences


Symposium: ,
Authors: , , , ,
Organisations:
Topics: ,
Continue

Issue specific estimation – mathematical and statistical


Symposium: ,
Authors: , , ,
Organisations:
Topics: , ,
Continue

Issue specific audience: perspectives on application


Symposium: ,
Authors: , , , , ,
Organisations: ,
Topics: , ,
Continue

Dynamic segmentation fusion


Symposium: ,
Authors: ,
Organisations: ,
Topics:
Continue

Calibrated fusion evaluation: the mri-comscore case


Symposium: ,
Authors: , ,
Organisations: ,
Topics:
Continue

Title confusion: the impact of response error on competitive pairs


Symposium: ,
Authors: , , ,
Organisations: ,
Topics:
Continue

Dazed and confused: the characteristics and behavior of title confused readers


Symposium: ,
Authors: , ,
Organisations: ,
Topics:
Continue