Mediamark Research Inc

Sample Surveys Based on Internet Panels: Learnings


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Print Advertisement Measurement: Getting into the Nitty Gritty


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Integrating Television, Print, Internet and Consumer Data


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Internet Measurement of Ad-noting: Sampling and Statistical Issues


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Better Representing Magazine Effects in Media Mix Modeling


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Explaining Issue-to-Issue Audience Variation


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What is the Impact of Magazine Readership on Website Visitation


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The Digital Reader Market: Soundings in an Emerging Technology


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Media consumption pathways in an evolving world


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Initial experiments with rfid technology


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