Market Research Africa

SOME THOUGHTS ON THE VISUAL VERIFICATION OF READING CLAIMS


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ADIMPACT: A MULTI-MEDIA AD EFFECTIVENESS MEASUREMENT METHOD


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THE EFFECT OF AGE OF ISSUE AND ORIGIN OF COPY ON READERSHIP RESULTS


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Some thoughts abaut readership research and frequency


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Why not more use of recognition?


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A possible link between readership and circulation


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How South African methodology differs


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