Magazine Publishers of America

Better Representing Magazine Effects in Media Mix Modeling


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What is the Impact of Magazine Readership on Website Visitation


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Return on engagement quantifying the impact of reader engagement on ad effectiveness


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Measuring magazine advertising effectiveness and synergies


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Equality within the media mix: a longitudinal weekly allocation of magazine audiences


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Conceptualizing and measuring magazine reader experiences


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Modelling magazine effectiveness


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Multiple studies in advertising effectiveness


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The mpa syndicated readership research task force paper


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THE ADVERTISING IMPACT OF MAGAZINES WHEN USED IN CONJUNCTION WITH TELEVISION


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