KMR Group

Turning paper into gold measuring doctors’ readership in a cost conscious market


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Sampling errors versus real changes in magazine audience research


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Harnessing the power of “buzz” for media planning and channel optimisation


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Communication qualities in the multi-media environment


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Next step in the cross rating platform: evaluating the audience performances of bi-media print & internet campaigns


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Revolution for a 103 years-old tabloid las ultimas noticias, 3 years after the change. going in deep


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Planning print in a multi-channel world


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Using database overlays to detect non-response survey bias


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Homeland security: are readership surveys safe?


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Foundations of split-sample foldover tests


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