Ipsos MediaCT

Media, Measurement & Methodology: Five Key Issues for Success Today


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Australia: Building a 21st Century Readership Survey


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LiveCross! The Missing Link of Efficiency


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Data Fusion


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“Different From You and Me”


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Mobile Approaches to Understanding Mobile Readership


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Using mobile research apps to measure readership


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Improved planning and roi measurement for newspapers: estimating campaign reach & frequency over time


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A new measure of reader engagement in the digital world


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Methodological Tests on Online Research


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