Interview NSS

Aim, advertising impact measure


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Divide and unite: splitting the summoscanner and data fusion


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From FRY to FRIPI?


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The importance of being constant: the effects of questionnaire overload


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Quality of reach: researchers – headache, publishers- heartache and planners- toothache


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INFORMATION PROCESSING BY READERS: SELF-MONITORING AND NEED FOR COGNITION


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DEVELOPING THE SUMMO SCANNER: WILL THE FUTURE FIND UTOPIA IN THE NETHERLANDS?


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HOW THE MEDIA SCANNER GOT ITS FEET ON THE GROUND – SOME UNIQUE QUALITATIVE APPLICATIONS


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New approach to readership surveys – the media scanner


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