Institut für Demoskopie Allensbach

Successfully measuring media brand consumption


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Media brands: how much stronger thanks to their internet presence?


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Print media internet portals: a boon or bust for print media consumption?


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The effects of various masthead card designs : colour vs. black & white


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Online advertising media in a market and multimedia study: measurement methods and findings on the interaction between print and online consumption


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Changing magazine use : analysed on the basis of an annual media and market stud


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ASPECTS OF ASCERTAINING SPECIAL INTEREST TITLES IN MEDIA AND MARKET ANALYSIS


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MEDIA RESEARCH IN A RADICALLY CHANGING SOCIETY


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USE OF NEW QUALITATIVE CRITERIA IN MEDIA PLANNING


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ARE INTERVIEWS TOO LONG?


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