Indian Market Research Bureau

Evolving print markets: measurement challenges


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A roadmap to increase readership – helping a leading regional newspaper brand revamp its product in order to connect with its audiences better


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The power of passion – new insights into reader involvement


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Print + tv = (impact)n – the impact multiplier phenomenon


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Pressing the hot button for press


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Dear lord give us our daily news: effects of retail distribution on readership in rural india


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In trying to get more are we getting less?


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MEASURING THE READERSHIP OF SUPPLEMENTS


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MAKING DATA SETS COMPATIBLE FOR FUSION RESULTS OF AN INDIAN EXPERIMENT


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A STUDY ON THE VALIDITY OF DATA FUSION : THE INDIAN EXPERIENCE


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