Gruner + Jahr AG & Co

MediaScan:Measuring Print Media, New Dimensions


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Investigating Effectiveness: G+J Success Barometer


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MediaScan: ag.ma on its Way to a New Dimension in Planning


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Print as a Contact Point in the Age of Digital Media


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Brand relations and buyer migration


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Quality of print media research – title load per respondent measures to reduce the interview lenght per respondet


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Experience with ad hoc panels to measure advertising effectiveness


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The new currency in print media – the advertisement exposure probability


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AG.MA – OVERVIEW


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WHERE LESS IS MORE: A SPECIFIC GERMAN EXPERIENCE


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