GfK MRI

Exploring new technologies to measure responses to magazine advertising: test of a new approach


Symposium: ,
Authors: , ,
Organisations: ,
Topics:
Continue

Measuring multiplatform audiences: revising gfk mri’s print measurement methodology


Symposium: ,
Authors: , , ,
Organisations:
Topics: , , , , , ,
Continue

USA touchpoints – the who, what, when, where and how of cross-platform media measurement


Symposium: ,
Authors: , ,
Organisations: , ,
Topics: , ,
Continue

Double trouble: multiple covers in specific issue readership measurement


Symposium: ,
Authors: , , ,
Organisations: , ,
Topics: ,
Continue

Measuring the effectiveness of ads in digitally delivered magazines


Symposium: ,
Authors: , , ,
Organisations:
Topics: , ,
Continue

A day in the life: tracking e-reader and tablet owners’ activities and patterns of use


Symposium: ,
Authors: , , , , ,
Organisations:
Topics: ,
Continue

Making best use of brand target audiences


Symposium: ,
Authors: ,
Organisations: ,
Topics: ,
Continue

Audience & performance guarantees: a statistical model for risk assessment


Symposium: ,
Authors: , , ,
Organisations:
Topics: , , ,
Continue