GfK MRI

Alternative Statistical Techniques to Address Non-Response Bias


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Improving Statistical Reliability of Magazine Audience Estimates


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Programmatic for Print Buying – Developing Innovative Solutions to Connect Advertisers to Print


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Digital Editions: Modelling Reach and Frequency


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Better Representing Print Magazines in ROI Analysis


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Tablet Magazine Advertising: the Opportunity


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The Emerging Digital Reader


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Print Wearout Revisited


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Mobile Magazine App Audience Analysis


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Passive Measurement of Print Revisited


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