INCREASING DATA COLLECTED IN READERSHIP SURVEYS
Symposium: 1988: Barcelona, Session 9 - New technical issues
Authors: Jacklin, Nigel, Ryan, Michael
Organisations: Consultant, RSL - Research Services Ltd
Topics: Data Collection, Targetting / Segmentation
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COMMENTS ON ROGER GODBEER’S PAPER
Symposium: 1988: Barcelona, Session 2 - The challenges facing print
Authors: Schreiber, Robert
Organisations: Consultant
Topics: General, Industry Issues
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Programme journals – a validation study
Symposium: 1983: Montreal, Session 3 - Validity: concepts and experimentation
Authors: Ryan, Michael
Organisations: Consultant
Topics: Validity
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Looking back at UK frequency scale development
Symposium: 1981: New Orleans, Session 4 - Frequency scales: their design and application
Authors: Brown, Michael
Organisations: Consultant
Topics: Frequency of Reading
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A medical experiments with readership diaries
Symposium: 1981: New Orleans, Session 3 - Filters, visual aids and rotation
Authors: Ryan, Michael
Organisations: Consultant
Topics: Data Collection, Questionnaire Design
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Average issue readership measurement in Britain
Symposium: 1981: New Orleans, Session 1 - Current Practices across the world
Authors: Brown, Michael
Organisations: Consultant
Topics: General, Readership Model, Survey Descriptions
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