Consultant

Using database overlays to correct survey non-response bias


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Recent reading – an exercise in double counting?


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The prediction of readership from circulation and census data


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The relationship between changes in circulation and changes in readership


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Equal measures : why national newspapers should be measured like magazines


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The mpa syndicated readership research task force paper


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Frequency, recency and the moderating effects of the screening interval


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Modelling considerations as an aid to readership research decisions


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Using casi-audio (computer assisted self interview with audio) in readership measurements


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Newspaper screening intervals: six months vs seven days


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