Consultant

Measuring the True Value of Advertising in Print against Online


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Online data collection – solution or band-aid?


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New orleans to vienna: a retrospective


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So you can communicate with them but how many of them are there?


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The impact of online reading on traditional print media estimates


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Imputation of missing data: testing a model-based approach


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Determining the readership of low penetration magazines


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Telf-completion questionnaires: the importance of testing (based on experience from the british nrs)


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Measuring and minimising positional and title confusion biases in print audience estimates


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Measuring print audiences via the internet


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