Condé Nast Publications

Title confusion: the impact of response error on competitive pairs


Symposium: ,
Authors: , , ,
Organisations: ,
Topics:
Continue

Dazed and confused: the characteristics and behavior of title confused readers


Symposium: ,
Authors: , ,
Organisations: ,
Topics:
Continue

Passive measurement of print: the promise and the perils of rfid technology


Symposium: ,
Authors: ,
Organisations: ,
Topics:
Continue

Through the window of neuroscience: a comparison of print ads and tv ads


Symposium: ,
Authors:
Organisations:
Topics: , ,
Continue

Audience: the appropriate measure of circulation quality


Symposium: ,
Authors: ,
Organisations: ,
Topics: ,
Continue

Using the 24 hour day as the common denominator for cross-media comparisons: the case of multi-media mentor


Symposium: ,
Authors:
Organisations:
Topics:
Continue

Online media measurement: after the deluge


Symposium: ,
Authors:
Organisations:
Topics:
Continue

The development and use of the conde nast preferred subscriber network


Symposium: ,
Authors: , ,
Organisations: ,
Topics: ,
Continue