Centre d'Etude des Supports de Publicità (CESP)

Effect of time spent out of home on sampling design and press readership measurement


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Response rates and respondent’s profile in french readershp surveys


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A NEW APPROACH TO THE ROLE OF THE PRESS IN MULTI-MEDIA STRATEGY AS SHOWN BY THE CESP MULTI-MEDIA TIME-BUDGET


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A CASE STUDY ILLUSTRATING THE OBJECTIVES AND PERSPECTIVES OF FUSION TECHNIQUES


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Checking the validity of readership measures


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Readership surveys in France: a brief history from 1957 to 1983


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