Axel Springer Verlag AG

Strategic multi-media planning: casting an eye on the opposition: why the advertising impact of the competitors has to be considered, to maximise sales


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Ad proof 1: advertising effectiveness of car campaigns


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In the calm lies the power advertising effectivness on sunday


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Research strategies in fragmented media markets


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The ad effect formula


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Intermedia effects of advertising: an econometric model


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APX – THE NEW DEUTSCHE MARK IN PRINT MEDIA BUYING


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MORE ON YARDSTICKS: FROM AVERAGE ISSUE READERSHIP TO AVERAGE PAGE EXPOSURE


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GETTING AT THE MESSAGE: MORE COST-EFFECTIVE MEDIA SELECTIONS


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FUSIO : WHY BE SO COMPLEX?


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