All possible worlds: advancing passive electronic measurement of readership
Symposium: 2007: Vienna, Session 6 - New Measurement Tools
Authors: Gluck, Adam, Pellegrini, Pasquale
Organisations: Arbitron Inc
Topics: Passive Measurement
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Getting print in the mix: marketing mix and media planning
Symposium: 2005: Prague, Session 3 - The Advertisers Perspective
Authors: Bailey, Jane, McConochie, Roberta, Wood, Leslie
Organisations: Arbitron Inc, Leslie Wood Research Inc., Time Inc.
Topics: Readership Model
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