News and Monthly Round-Up

The value of premium publisher content

The Halo Effect: New work from comScore demonstrating the value of advertising alongside premium publisher content……

US_The_Halo_Effect_Premium_Publisher_Study_JUL2016

 

  • John Bermingham

    It is with great sadness we report than John Bermingham passed away earlier this month.  John was an invaluable member of the team of researchers which established the readership research Symposia in the 1980s: he served as a long-term programme chairman and was instrumental in ensuring the best quality media research practices around the globe.   His hands-on knowledge was legendary and many a presenter had to justify an exaggerated claim!  He was held in high esteem, but also with great affection by all who appreciated his kindly given constructive suggestions.  He will be very much missed.

  • Steve Douglas

    It is with great sadness that we record the death of Steve Douglas I New York on 20th February 2016. Steve was almost a founding father of WWRS (now PDRF), an enthusiastic supporter for more than thirty years, and a great ambassador. Only four months ago, at the London Symposium, he was full of plans to introduce our learnings to a wider audience of young researchers. This will be his legacy.

    Everyone who has ever attended a Symposium will recollect Steve, a larger than life personality, always promoting new ideas. He was unique and we miss him greatly. Dawn M (President)

     

  • March 2015

    First of all, a big thank you to everyone who has sent in a synopsis for the London forum – true to form, there was a big rush at the closing date.  The synopses are now being reviewed by the Programme Committee and a final selection will be made by the end of April.  The selection will be quite a substantial task, given both the quality and number of submissions received, so it augurs well for London.

    In the meantime here are a couple of articles that have caught my eye this month.  The first looks at the potential collision course of rapidly developing native advertising and programmatic trading:

    http://www.themediabriefing.com/article/this-is-the-year-native-and-programmatic-collide-what-will-that-mean-for-publishers

    The second is a free-to-read article from the Financial Times on the rise of ad-blocking: http://www.ft.com/cms/s/2/c84a647e-d3af-11e4-99bd-00144feab7de.html?segid=0100320#axzz3Vz1K5Rf0

  • PDRF- January 2015

    Newspaper publishers in the UK are increasingly interested in exploring attention-based metrics.  With this in mind, The Guardian newspaper has just re-launched its website: http://www.thedrum.com/news/2015/01/28/guardian-overhauls-site-anticipation-publishers-selling-ads-based-time

    Measurement of the engagement with media content, however that may be defined, features heavily in stakeholder ambitions for a new audience measurement system in the UK, for which tenders are currently being considered.

    The value of engagement is just one of the topics highlighted in the Call for Synopses for the next PDRF in London in October 2015: Media Invention and Reinvention.    If you haven’t had a chance yet, please take a look here:   https://www.pdrf.net/call-for-synopses/     Submissions are requested by 16th March 2015.

  • January 2015

    Newspaper publishers in the UK are increasingly interested in exploring attention-based metrics.  With this in mind, The Guardian newspaper has just re-launched its website: http://www.thedrum.com/news/2015/01/28/guardian-overhauls-site-anticipation-publishers-selling-ads-based-time

    Measurement of the engagement with media content, however that may be defined, features heavily in stakeholder ambitions for a new audience measurement system in the UK, for which tenders are currently being considered.

    The value of engagement is just one of the topics highlighted in the Call for Synopses for the next PDRF in London in October 2015: Media Invention and Reinvention.    If you haven’t had a chance yet, please take a look here:   https://www.pdrf.net/call-for-synopses/     Submissions are requested by 16th March 2015.

     

  • PDRF – November round-up

    No news from the audience measurement surveys this month, though there is a lot in the pipeline.

    We’ve been busy finalising the PDRF Call for Synopses for the next Forum in London in October 2015.  It will shortly be published on this website with a request for submissions by 16 March 2015.

  • PDRF monthly round-up – October 2014

    The pressure on industry audience measurement in Europe seems to be growing.  In Belgium the CIM tender for press audience measurement has been halted amid divisions between the newspapers and magazines as to what shape the future survey should take:  http://www.mm.be/news-nl-6073-persbereik-de-newsbrands-willen-hun-eigen-studie

    Meanwhile in Great Britain an RFP is about to be issued for the new service planned for 2016 which will measure published media across multiple platforms: http://mediatel.co.uk/newsline/2014/10/20/newspaper-industry-sets-date-for-new-audience-measurement/

    In the Netherlands, NOM has now published a prediction model for advertising reach in newspapers and magazines.  The model has been incorporated in the media planning systems for newspapers and magazines.   The brochure, the press release, the presentation and the Q&A can be downloaded at the website of NOM (www.nommedia.nl).

    In Australia, the emma readership survey has launched a new geo-­targeting tool enabling local area and consumer profiling at a very granular level: http://emma.com.au/geoemma/

    If you have any audience measurement news you would like to see included in this report, please let me know at katherine@katherinepage.co.uk.

  • PDRF September round-up of audience measurement news

    PDRF monthly round-up – September 2014

    Yesterday the Association of Magazine Media in the US announced it was launching the Magazine Media 360 report.  This reports aims to give an overview of multi-platform demand for 147 different magazine brands, by compiling and adding measurement statistics for monthly print and digital edition audiences, pc and laptop website unique visitors, mobile web unique visitors and video unique views.  

    The report hopes to highlight the success stories in US magazines extending reach, such as mobile Web usage which has almost doubled in a year.

    The overview data are compiled from third party suppliers including Gfk MRI, Ipsos, comScore, Nielsen Online.  From October social media data will also be provided by SocialFlow to include Facebook Likes, and followers from Pinterest, Google+, Instagram and Twitter.

    It is important to note that the while the metrics provided are de-duplicated within platform, they are not de-duplicated across platforms.  As the Wall Street Journal notes: “Readers or viewers are likely to be counted multiple times depending on how they access the content any given month”.  Nevertheless, this new report is seen as an important development in providing magazines with positive metrics and tracking the extending contact with magazine brand content.     

    For further information please see the MPA website http://www.magazine.org/magazine-media-360  or http://www.nytimes.com/2014/09/29/business/media/magazines-get-a-way-to-measure-their-reach-across-media-platforms.html?_r=1

    In the UK, the National Readership Survey (NRS) has published the first estimates of mobile audiences for 19 publisher brands, 10 magazine brands and 9 newsbrands, with more to follow. The brands concerned saw a typical uplift of +27% in reach relative to their existing print and pc audiences, after de-duplication between platforms.  Much more information is available on the NRS website, including some background on the methodology http://www.nrs.co.uk/

    The NRS estimates are based on comScore data for mobile, and have been positioned as beta data, in part because comScore has announced they will be changing the way mobile is measured in the UK in 2015. http://www.research-live.com/news/comscore-announces-mobile-measurement-change/4012287.article

    Still in the UK, the review of future audience measurement requirements, prompted by the newspapers serving notice on the NRS in July, is now well underway.  http://www.research-live.com/news/people/glanvill-to-oversee-newspaper-audience-measurement-review/4012159.article

    In the Netherlands, the publication of the ‘Opportunity to See Advertising’ data is imminent – to be released on October 13.  In the meantime, here’s a link to Irena Petric and Alke Bassler’s paper describing the project, and what the data add to the standard measurement of publisher audiences https://www.pdrf.net/wp-content/uploads/2013/11/31PetricBassler.pdf

    In the meantime plans for the next PDRF conference in London on 17-20 October are well underway – the Call for Synopses will be coming out in early 2015.

    If you have any audience measurement news you would like to see included in this report, please let me know katherine@katherinepage.co.uk.  There will be a round-up at the end of each month.