The following introduces the new edition of the â€œSummary of Current Readership Researchâ€?, highlights its main findings, includes the results of a special enquiry ascertaining the current response rates of national readership surveys, and presents a round-up of news about recent developments in readership research in various countries around the world.
Symposium: 2005: Prague, Session 1 - Opening- Session
Authors: Meier, Erhard
Organisations: Ipsos MediaCT
Topics: General, Survey Descriptions