MENU
MENU
Home
About Us
Past Papers
2017: Madrid
2015: London
2013: Nice
2011: San Francisco
2009: Valencia
2007: Vienna
2005: Prague
2003: Cambridge, Massachusetts
2001: Venice
1999: Florence
1997: Vancouver
1995: Berlin
1993: San Francisco
1991: Hong Kong
1988: Barcelona
1985: Salzburg
1983: Montreal
1981: New Orleans
Authors
Topics
Contact
Houston we have a measurement problem
Download Paper (PDF)
Symposium:
2017: Madrid
,
Session 8: Attribution and Demonstrations of ROI
Authors:
Turner, Denise
Organisations:
Newsworks
Topics:
Accountability – see Return on Investment and Advertising Effects
,
Return on Investment - see also Advertising Effects