NRS defines its universe as the resident urban population of India aged 15 years and above.
The study covered all of urban India, excluding J&K due to law and order situation posing problems for satisfactory conduct of fieldwork, and the offshore territories of Lakshwadeep and Andaman & Nicobar islands. In addition it covered rural Kerala. The All India sample size was 135,430 of which the urban sample was 131,568 spread across 504 towns. The urban sample included a SEC A1 booster of 9,696 interviews in the top 23 metros.
Symposium: 1999: Florence, Session 3 - Enhancing Our Readership Methods Problems Revisited
Authors: Tripathi, Praveen
Organisations: Chaitra Leo Burnett
Topics: Survey Descriptions