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Developing standards for neuromarketing research: the “neurostandards collaboration project” of the advertising research foundation
Download Paper (PDF)
Symposium:
2011: San Francisco
,
Session 9 - What we Say, What we Do: Passive Behavioural Measurement vs. Self-Reported Behaviour
Authors:
Stipp, Horst
Organisations:
ARF
Topics:
Passive Measurement
,
Validity