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Cross Platform Media Measurement: Mobile and Desktop Online Comparisons
Download Paper (PDF)
Symposium:
2015: London
,
Session 2 - Cross Media Across the World
Authors:
Boals, TraShawna
,
Bradley, Debbie
,
Pellegrini, Pasquale
,
Swift, Karen
Organisations:
Experian Marketing Services
Topics:
Fusion and Modelling
,
Passive Measurement