MENU
MENU
Home
About Us
Past Papers
2017: Madrid
2015: London
2013: Nice
2011: San Francisco
2009: Valencia
2007: Vienna
2005: Prague
2003: Cambridge, Massachusetts
2001: Venice
1999: Florence
1997: Vancouver
1995: Berlin
1993: San Francisco
1991: Hong Kong
1988: Barcelona
1985: Salzburg
1983: Montreal
1981: New Orleans
Authors
Topics
Contact
Consumer opinions of on-line newspaper brands
Download Paper (PDF)
Symposium:
2007: Vienna
,
Session 10 - Print Media as Brands
Authors:
Lindner, Gregg
,
Mallett, Daniel
,
Traub, Jane
Organisations:
Scarborough Research Corporation
Topics:
Multi-platform Measurement