Eadie, Wayne

Better Representing Magazine Effects in Media Mix Modeling


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What is the Impact of Magazine Readership on Website Visitation


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Return on engagement quantifying the impact of reader engagement on ad effectiveness


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Measuring magazine advertising effectiveness and synergies


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Equality within the media mix: a longitudinal weekly allocation of magazine audiences


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Conceptualizing and measuring magazine reader experiences


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The impact of measurement techniques on magazine audience levels


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MAGAZINE ISSUE AGE IN PUBLIC PLACES


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WAYS OF MEASURING OVERCLAIMING


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DEVELOPING A MAGAZINE READERSHIP VALIDATING TECHNIQUE


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