Appel, Valentine

Using casi-audio (computer assisted self interview with audio) in readership measurements


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Newspaper screening intervals: six months vs seven days


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How computerized interviewing eliminates the screen-in bias of follow-up questions


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HOW CHANGES IN SCREEN-INS AFFECT READS


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ANATOMY OF MAGAZINE AUDIENCE ESTIMATE: – THE ARF COMPARABILITY STUDY REVISITED


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THE EDITORIAL ENVIRONMENT CONTROVERSY


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READING REGULARITY AND INFLATION OF MAGAZINE AUDIENCE ESTIMATES


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HYPNOSIS AND TELESCOPING: SOME REDISCOVERED FACTS


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Telescoping: the skeleton in the recent reading closet


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