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Dierks, Sven
Ad proof 1: advertising effectiveness of car campaigns
Symposium:
2003: Cambridge, Massachusetts
,
Session 2 - Multi Media
Authors:
Dierks, Sven
,
Pfleiderer, Rolf
Organisations:
Axel Springer Verlag AG
,
TNS Infratest GmbH
Topics:
Advertising Effects
,
Inter-media Comparison
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